NKVE Duta Digital Gantry

NKVE Duta Digital Gantry Digital Billboard Advertising is positioned directly at the Jalan Duta Toll Plaza, serving as a primary visual marker for motorists entering and exiting the North-Klang Valley Expressway. Because the screen is mounted on a gantry structure, it sits directly above the lanes, ensuring that the content is in the direct line of sight for every driver approaching the toll booths. This location is unique because it captures vehicles as they naturally slow down to navigate the toll gates, providing a guaranteed window of visibility. The gantry format allows the message to span across the width of the highway, making it the most prominent feature in the driver’s field of vision during the transition between the city and the expressway.

The double-sided configuration of the NKVE Duta Digital Gantry DOOH Advertising allows for the simultaneous targeting of two major traffic streams. One side faces motorists traveling from the city center and Sentul toward the northern corridors of Kota Damansara and Sungai Buloh, while the reverse side captures those heading into Kuala Lumpur from the Damansara and Petaling Jaya areas. This setup ensures that the advertisement is visible to commuters at both the start and end of their journey. By occupying a single structure that serves both inbound and outbound traffic, the screen provides a comprehensive touchpoint that covers a wide geographic range of the Klang Valley’s highway network.

NKVE Duta Digital Gantry Digital Screen Advertising benefits from the specific traffic dynamics of a major toll plaza, where vehicle speeds are reduced and queuing is common during peak periods. This environment creates an opportunity for sustained attention that is often not possible on open highway stretches where vehicles travel at higher speeds. The screens are positioned to be visible from a distance as motorists line up for the toll, allowing the content to be processed over a longer duration. This persistent presence makes the gantry a reliable platform for delivering information to a captive audience of long-distance commuters and local travelers who use this interchange as their primary route into the heart of the capital.